Corporate Branding

Logo

Logo design is the process of designing a logo. Branding is the process of building a brand. To be more specific, it is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition

Colour palette

Your brand identity color palette is your way of creating a vibrant visual experience with your target audience, while simultaneously showcasing your unique personality. ... Importantly, many different things can affect the way people respond to your company color palette. Some of color features are. Red evokes a passionate and visceral response. Purple is a sophisticated yet mysterious color. Blue is the most popular color choice for the top brands. Green is a color that is synonymous with calmness, safety, and freshness.

Shape

Shapes are the building blocks of any design. ... So, in your logo design, different shapes can help forge a clearer emotional and psychological connection between your brand and consumers. It's important to understand what each shape says about your brand and how you can effectively incorporate them into your design.

Tagline

A good tagline is primarily functional. It should explain the unique value that your business offers as clearly as possible. Sure, many classic taglines are pretty smart. “Let your fingers do the walking” is a clever play on words

Tone of voice and vocabulary.

Your company's tone of voice represents your brand personality and values. This includes the words you choose and the order in which you put them and applies to all the content you deliver — website content, social media posts, emails, and any other formats. A brand tone of voice is the way companies communicate with their audience, including the choice of words, the writing style and the emotional tone. ... The brand tone of voice defines the distinctive characteristics of its communication approach with the public.

Fonts

Recommended serif fonts include Cambria, Georgia, and Times New Roman. Sans serif fonts don't have small strokes attached to their letters, giving them a cleaner and more modern style. Some recommended sans serif fonts include Arial, Calibri, and Verdana.

Imagery

The corporate image or brand image, is the set of beliefs, attitudes, and perceptions that the public have about a company or brand. That is to say, it is the way in which that public interprets the set of signals coming from the products, services and communications, emitted by the brand.

Positioning

• Brand positioning has been defined by Kotler as “the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market”. In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers' minds.