One benefit of using a customer service platform that integrates both social and traditional channels is that you can use social media to let the customer know you'll send them the information they need by email, without having to request an email address. The simplest way to show your support for a small business is to follow or like their page on social media, Leave a Positive Comment, Take your followers to another level by engaging with the small business, Take and Share a Photo, Leave a Review, etc.