Graphics are visual elements often used to point readers and viewers to particular information. They are also used to supplement text in an effort to aid readers in their understanding of a particular concept or make the concept clearer or interesting. Use a graphic when illustrating relative amounts. Graphics are particularly good at communicating that one thing is larger than another. A well-planned graphic design strategy is important for a business to establish its image and remain visually consistent throughout the marketing efforts. Using the art of graphic design will help in improving the brand identity and brand recognition of a company.